The Lucky Mascot

Kizuna India badminton strings had finally taken off. We slowly started getting new customers and the old ones were back for more bulky orders. So, things were going smoothly. What concerned us though, was that our marketing campaign had reached a roadblock. The basic question was how can we better ourselves in terms of marketing? How can we register Kizuna India Badminton Strings as a brand in the minds of people? How can we make them less resistant to buying Kizuna ?

Rikishi making his presence felt!

                The brainstorming for answers to these questions brought us to the idea of using a mascot. A mascot that represents Kizuna as a brand and the ideals that it seeks to promote. Well to be honest, it was not a tedious task. We had our parameters sorted. Something Japanese, strong, built to last, mighty and having a pedigree. Well, it was a no brainer that only a Sumo wrestler could fit the bill perfectly. Thus, began the hunt for a sumo wrestler. Unlike the traditional fierce one, we wanted a pleasant and cute Sumo wrestler that brought a smile to the face of people who saw it. We found one on a random website thankfully and got our designer to personalise it. Thus, was born our Rikishi(a gentleman of strength), with an attire that became our billboard.

                Slowly we started incorporating him into all our marketing campaigns and posts. The feedbacks were hilarious. As expected, the sumo wrestler was able to capture the attention of the people. It brought a smile to their faces and thus, Kizuna seemed to register in their minds positively. That is how we got a sumo wrestler to do marketing for us and trust me, they are not just good at Sumo wars!

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