Having made our presence felt in the virtual world through Social Media handles, Website etc, we kick-started our email and Whatsapp campaign promoting Kizuna India Badminton Strings. Fortunately, we din’t have to wait long before we got our first order from UP from a small stringer. Despite the meager number, we were happy as that was our much anticipated first breakthrough in the giant market that India is.
We kept the campaign running in the hope of diversifying our reach in this enormous country. That’s when one of our previous customers, with whom we share years of business relation got in touch with us about the string. Being a player himself, he realized the impact that a product of this reputation would have in the current market and gave us the contact of a stringer from his hometown in Lunglei, Mizoram. We promptly approached them and passed on the information about the product. Now, expecting them to buy from us solely on the basis of a 15 min phone call would be wishful thinking. This is where our well-wisher played the facilitator and assured them of our reliability and his long term experience dealing with us. Our Social Media presence and Website added extra confidence and pushed them to take the first jump of faith.
Thus, a bit of marketing, phone call on Product info and adequate assurances from someone well known got us our first dealer in the North East. We would like to see this as just the tip of a massive iceberg. North East has always been a sports friendly market and perhaps, one of the least tapped ones with immense potential hidden. Sang Sang Sports Co of Lunglei, Mizoram holds the key to the treasury chest that the North East badminton market is. Watch out for more updates as the story of Kizuna India unfolds.